Get out of your office
You need to get away from your office and start engaging business owners in your local community. Networking face to face and letting people know how you can help their business is extremely important and effective.
The Core of SEO
Taylor Bracken of Scottsdale SEO recently analyzed thousands of ranking signals on Google to answer the question, which variables in Google’s algorithm deliver page one rankings for competitive keywords.
Taylor’s top two findings are that, first, backlinks remain the essential ingredient in Google’s ranking factor. The number of domains directly linking to a page correlated with rankings more than any other factor. Second, a site’s overall link authority as measured by Moz strongly correlates with higher rankings in SERP’s.
Stand out from the crowd.
Obviously, backlinks are still key to ranking high on Google but to be successful as an SEO you just have to be bold and build long term relationships. That’s why I recommend going out into the community on a weekly basis to forge relationships with business owners. You can see how I built my SEO agency by offering something of value to potential clients. Also, branding yourself as an expert in SEO is a great way to build trust in your field. By offering free advise and marketing great content you are sure to attract quality backlinks for yourself and your clients as well. Proof of skills is vital in the SEO business so ranking highly in your own local search is a goo idea and well as providing case studies from previous clients to showcase your results.