The Evolution of SEO in 2018

Today’s strategy of building backlinks to boost your SEO is almost obsolete and it’s about to change dramatically. Automated email swipes with the same old pitch to “guest post” on external sites is going to start producing  diminishing results as we move into 2018 . While this tactic can be effective, I’m going to share some inside strategies to supercharge your backlinking  efforts. Here’s some insights into the evolution of SEO and how to stay ahead of the curve.

Get out of your office

You need to get away from your office and start engaging business owners in your local community. Networking face to face and letting people know how you can help their business is extremely important and effective.


Approach each business directly and offer them something of value such as helping them claim their local listings. Go to community networking events and build relationships with local businesses that could benefit from your services. This will not only help expand your business by introducing yourself but it will help you get referrals by building your brand and growing your circle of influence.


In case you have been living under a rock and have no idea about SEO, backlinks are the principle foundation to Google’s algorithm. Page Rank works by evaluating the quality of inbound links and the overall volume of links to determine a rough estimate of how important the website to potential visitors online.Back in the early days of SEO webmasters tried to game the system. They’d build thousands of spammy or non-authoritative links going pointing back to their site. Webmasters also stuffed keywords into their site to rank for those search terms.This worked prior to 2012 but Google got smart and released several updates that penalized these practices.

Backlinks matter.

Taylor Bracken of Scottsdale SEO recently analyzed thousands of ranking signals on Google  to answer the question, which variables in Google’s algorithm deliver page one rankings for competitive keywords.

Taylor’s top two findings are that, first, backlinks remain the essential ingredient in Google’s ranking factor. The number of domains  directly linking to a page correlated with rankings more than any other factor. Second, a site’s overall link authority as measured by Moz strongly correlates with higher rankings in SERP’s.

Stand out from the crowd.

Obviously, backlinks are still key to ranking high on Google but to be successful as an SEO you just have to be bold and build long term relationships. That’s why I recommend going out into the community on a weekly basis to forge relationships with business owners. You can see how I built my SEO agency by offering something of value to potential clients. Also, branding yourself as an expert in SEO is a great way to build trust in your field. By offering free advise and marketing great content you are sure to attract quality backlinks for yourself and your clients as well. Proof of skills is vital in the SEO business so ranking highly in your own local search is a goo idea and well as providing case studies from previous clients to showcase your results.